Getting Started

Can I transfer my existing customers to the new website?

Yes, as long as you can provide your customer data in the pre-formatted spreadsheet we provide.  We can import your complete customer list however, passwords cannot be transferred, so your customers will need to create new passwords when they first try to log in by using the “Forgot password?” link while logging in.

Will you help me set up my online store?

We will set up the store completely and then teach you how to use it. The entire process is made as simple and painless as possible because we know you just want to get your store up and running with the least amount of hassle.  Once your store is set up you will be amazed at how easy it is to manage and update.

Do I need a domain name?

Yes, you will need a domain name and store name.  We can help you with both.

Do I need an SSL certificate?

Since you are not accepting payments on your website, but rather PayPal is handling the payment processing, technically you do not need an SSL certificate. However, we take your website security seriously and so we include a standard SSL certificate, at no extra charge, to keep the website as secure as possible.

How do I pay?

Your initial transaction will be processed when you sign up. Once your website is live we set up automatic billing so that your credit card or bank account is charged on the first of every month*.  This easy payment system allows you to focus on your website and not worry about when your payments are due.

*If your website is still not live after three months, monthly billing will commence to offset the ongoing server and maintenance costs.  

Do you charge transaction fees?

No.  You have worked hard for your sales revenue and should get to keep it.

Do I have to be a Murphy's Magic Dealer?

Yes, you must have a dealer account with Murphy’s Magic.

Click here to sign up as a Murphy’s Magic dealer and start selling.

What if I don't want to integrate with Murphy's Magic?

We understand not everybody wants to carry the full Murphy’s product line. Whether you want a small store, or no store at all, we have a solution for you.

  • Our download-only website only integrates with Murphy’s downloads. No shipping to worry about.  This website is truly fully automated by taking orders, processing payment, and sending the dowonload links without any involvement from you. Contact us for more information.

I'm ready to have my own store. What do I do now?

It’s easy!

Simply click on the button to sign up.

When you sign up you will be locking in the special rate for a two year period! We work hard to create a website design that fits your vision. To help cover the significant upfront design costs, we charge an additional one-time of $150 during sign-up.

Sign Up Now

What is the fine print I am missing?

Rest assured we are not trying to trick you (excuse the pun). We know what works and what is required to be successful. So our requirements are in place to protect your interests as well as ours.

Here’s what we require from you:

  • a minimum 12 month commitment.  It takes time and effort to build a customer following and get your marketing machine going.
  • payment of the initial $149 plus a one-time set-up fee of $150 (non-refundable). While this helps pay for our design costs and store customization, it also acts as a sign of commitment on your part. The time you save not having to update products, prices, inventory and worrying about stock will save you this amount every month.

Have Questions?

Murphy's Magic Integration

What is automated on the website?

Your online store is fully automated!  Your primary job will be marketing and shipping products to customers.   Here’e what your online store does for you:

  • Full Murphy’s catalog of products and downloadables installed
  • Product categories, tags and upsells intelligently created
  • Video previews and image galleries created
  • Product prices updated daily
  • Inventory updated hourly
  • Inventory confirmed in real-time during checkout
  • Ordered products reserved at Murphy’s before sales order submitted
  • Instant payment processing through PayPal
  • Sales order sent to Murphy’s
  • Shipping rates calculated
  • Taxes calculated and applied
  • Back-in-Stock feature displays products that have recently returned to stock
  • What’s-New-Clean-Up automatically removes new products after 30 days

Do I have to update the products?

No.  Inventory is synced every hour and products that are out of stock will not display on your store.

You may not have the time to check Murphy’s for price changes. That’s why we created an automatic daily price check.  Your profit margin will be protected from unknown price increases.

In short, your website will reflect the most current version of Murphy’s catalog without any additional effort from you.  You can be dealing with customers on the phone or having a cup of coffee while your website is updating itself.  It’s that easy!

How do I place a sales order?

When a customer places an order for Murphy’s products, the products are added to your sales order and reserved at Murphy’s to prevent them being sold to another customer.

You can choose to have the sales order be automatically submitted at a specific time each day, or you can click the “submit” button manually.  Either way, the entire process is effortless.

What is tagging of all products?

The default product export from Murphy’s Magic does not include product tags. Our system analyzes the product name, category and description to appoint relevant tags that are then used to assign related products for up-sells. Since online stores don’t have the benefit of surrounding customers with products and impulse buys, products up-sells are one of the most effective marketing tools you can employ on your E-commerce store.

What do you mean by video previews and image galleries?

When the Murphy’s product line is added to your website all products come complete with the featured image and any additional images included.

Some products also include video demonstrations.  The default preview image for a video is not always the most engaging or descriptive image.  Our system creates an appealing preview image that draws attention and creates curiosity to help sell the product.

What is Advanced Mapping of categories?

The Murphy’s catalog is huge with over 12,000 products!  We have streamlined the categories from over 50 to about 12 categories that are consistent, more manageable and easier for customers to navigate.  Advanced mapping reduces raw data errors and transforms phrases so that categories are managed consistently.

For example, instead of “Card Trick” and “Card Magic” we have one category:  “Card Magic.”

The end result is a cleaner store for your customers to navigate and product searches provide more accurate results.

What is the Back In Stock feature?

When a product that was out of stock returns, it is categorized as “Back In Stock.” This category is a customer favorite.

What is the New Clean-Up Feature?

New products are automatically tagged with “What’s New” rather than using a strict date. This allows you to remove products from “What’s New” and add others as you desire.  Further we allow you to automatically remove these tags after 30 days or whatever length of time you desire. This gives you maximum flexibility and automation when dealing with the most frequently visited area of most magic sites today.

How are product up-sells automatically created?

Product up-sells are one of the most effective marketing tools you can employ on a website.  When Murphy’s products are imported the title, category and descriptions are scanned for keywords which are analyzed against existing product tags. It is a highly sophisticated, iterative process which results in the most relevant set of products to display under “related products.”   To do this manually would be almost impossible given the sheer number of products involved.

E-commerce Store, Management and Marketing Tools

How will my customers pay for products purchased on my site?

Your online store will accept major credit cards and PayPal payments all through PayPal.  You will need to set up a PayPal business account if you don’t already have one.

Can I add my own products?

Yes.  Your store is a fully functioning E-commerce store that is built using one of the most popular E-commerce solutions available.  Adding and updating your own products is super easy. And if you add tags to your products, these products will be appropriately assigned as up-sells to Murphy’s products using our intelligent up-sells algorithm.

How is shipping calculated?

Your store will be configured with your specific shipping table rates based on price or weight.  You can add numerous shipping options for your customers to choose from such as FedEx and UPS. We also offer direct integration to the USPS, UPS, and FedEx systems for real-time pricing based on size and weight.

Can customers track their shipments?

Yes. When you add the shipping information into their order they will receive an email with the shipping information.  This shipping information is accessible on the customer’s account page as well.

Do I have to send an email telling my customer their order has shipped?

No.  Your store automatically sends an email once the order status has been updated to complete. This email includes shipping information if you added a tracking number.

Can my customers purchase products using their mobile devices?

Yes.  Your store is mobile friendly so customers will be able to browse and purchase easily no matter what device they are using.  Since the majority of online transactions now involve a mobile device your store will attract a larger customer base.

Can customers leave ratings and reviews?

Absolutely!  Nothing sells like positive reviews.  In fact ratings and reviews are among the most influential marketing tools in your arsenal.

Will my store have product inquiry forms?

Yes. Customers want a quick way to get more information and have their questions answered before purchasing.  Each product on your store will have an inquiry form allowing customers to easily ask a question without leaving the product page.  You will also collect helpful information about the types of information that could be beneficial to customers during the purchase decision process.  The product inquiry form is Captcha protected to prevent nefarious submissions.

What is dynamic pricing?

Dynamic pricing allows you to configure dynamic pricing rules for products, categories and members. For example, if you want to discount all books by 25% it can be done with a single entry, instead of going to each book. In addition, we respect all Non Discountable products assigned by Murphy’s so you’ll never inadvertently discount products that should not be discounted.

Can I sell gift certificates or offer coupons?

Yes.  Customers will be able to buy credits for themselves or gift the credits to others for redemption later.  You can automatically issue coupons on product purchases or create coupon codes for upcoming promotions.  Customers will be able to use their coupon or gift certificate credit with just a simple click during checkout.

How can I connect my new store website with my email list?

MailChimp integration is built in so we can add your MailChimp newsletter signup form with just a bit of information from you.  If you use a different email vendor we can work with you to set up a subscription form or link on the website.  Once configured you can quickly grow your subscription base.

Can I add my social media channels to the website?

Yes.  We can display your social media icons to connect customers with your social media outlets and increase customer engagement.

Do you have marketing tools to help me sell?

Yes.  We include over $1200 worth of premium WordPress plugins with every website!

Your website will be equipped with a suite of poweful marketing tools such as Gift Certificates, Dynamic Pricing, Ratings & Reviews, and Product Inquiry Forms to name a few. You can see the complete list of marketing tools here.

We listen to our dealers and are always offering new features based on their requests. Here’s a few of our latest features:

  • Wish Lists,
  • Product Bundles
  • Predictive Search (a huge benefit when you have over 12,000 products)
  • Review For Discount
  • Pre Orders

Can I Take Advantage of a Murphy's Flash Sale?


Murphy’s periodically offers a Flash Sale with hundreds of products deeply discounted. In the past, the ability to change all of the product prices has been an insurmountable task for most dealers as it involves hours and hours of work.

Your website will have the option to display the full Flash Sale product offering with just the click of a button.

We recognize that not everybody wants to offer the same discount so you can set the margin YOU want for the sale. And if you want to change your profit margin setting at any time during the sale, you simply enter your new sales margin and all Flash Sale prices will be updated instantly!

Your website will have a page dedicated to the Flash Sale for you to promote to your customers and all Flash Sale prices will be returned to the regular selling price once the sale has ended.

Design, Building, Hosting and SEO

Do you create a unique look for my store?

Yes.  Unlike many other E-commerce vendors, we include a bucket of design hours as part of your website configuration.  You will be able to get up and running on a store tailored to reflect your brand without an additional design outlay.  We start with one of our professionally pre-designed templates and customize it to make your design unique and noticeable. You can see some of our finished designs or view the before and after to get an idea of how we turn a plain template into your unique store.

If you want even more design work we are happy to take your website design to the next level for an additional fee that is determined on a case by case basis. The vast majority of our clients have been delighted with the standard design package which includes up to 7 hours of design time.

How long will it take to build my website?

We are as eager as you to get your website up and running quickly. The sooner you are up the sooner you can be generating revenue. Most of our websites take between 3- 10 weeks from sign-up assuming you can make decisions and respond to our questions within 1 – 2 days. If you are requesting additional design hours this can add time to the project length. Delays in the website build are almost always because we are waiting on content from the client.

Our websites sync with Murphy’s Magic daily to update over 12,000 products. The sheer size and maintenance involved in operating a website this large means our running costs are significant even before your website is live. As a result, if your website is not live after 3 months, we must begin charging the monthly subscription fee. This is an extremely rare situation; the vast majority of our clients have their website launched in less than 6 weeks.

What is responsive design? (mobile friendlly)

Simply put, responsive design allows a website to adapt its display according to the device and screen size being used.  So instead of the entire home page being reduced in size to fit on a smart phone screen, the page is displayed in sections allowing users to easily read and navigate the website.

All of our websites are mobile friendly. This allows you to reach a broader group of customers and allow them to quickly purchase products no matter what device they are using.

What is an XML sitemap and why should I care about this?

An XML sitemap helps search engines like Google, Bing and Yahoo better index your website.  The sitemap makes it much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.

What are Google friendly custom page URLs?

Often out of the box website platforms create URLs chock full of unnecessary and irreverent characters.  You have seen it before:

Having a friendly, readable URL is incredibly important to the crawl-ability and relevance of your website. A google friendly URL will ensure your website is optimized for organic search, and more user friendly.

Do you host my site as well?

Yes.  Your new website will be hosted on some of the most secure and fastest servers available.

Since we only host MM  Integrated E-commerce stores on our dedicated servers we are able to optimize our websites for the stores’ specific requirements.  This leads to faster load time, tighter security and an overall better experience for both you the administrator, and your customers.

Read more about our hosting capabilities.

What is a CDN (Content Delivery Network)?

A CDN distributes your website content around the world so it is closer to your visitors. Closer means faster.

We use CloudFlare as our CDN. Your content will be stored at over 30 data centers around the world making page load speed much snappier for you and your visitors. On average websites on the CloudFlare CDN load twice as fast and are much more secure from online threats.

How do I get started?

It’s easy!  Just  sign-up now and submit your initial payment and set-up fee.

We will contact you to get started on your new website!

Let's get the ball rolling!