When a new website launches there are ALWAYS little issues and items to tweak. You will also still be learning the system. This is not the best time to plan a huge promotion and invite the world to visit your new website.
We recommend starting with a soft launch to iron out the bugs and get to know how customers will use your website This can be a very eye opening experience as customers will see some things you won’t and might not read what they should. You can tell just a few customers to try out the website or let them trickle in on their own. hen plan an official launch for a few weeks later when the system has been tried and tested in real conditions.
Prepare For Questions About Passwords
Website hacking is a full-time business and you need to keep your website and your customers’ information safe.
The Content Management System (CMS) used by your website, WordPress, has strengthened the default password requirements. This is NOT something we can modify, nor would we want to. If you have ever had to recover from a breached website you would understand the lengthy process, costly efforts and unnecessary stress involved in trying to restore your brand’s reputation, lost revenues and customer trust.
Some of your customers will get confused and frustrated by the increased security requirements, but most will be fine.
All customers creating an account will need to set up their password during their first visit to the website. To prepare for this, we recommend the following:
If your customer accounts were imported from another website, send out emails explaining they will need to reset their passwords and it is likely their previous passwords won’t be strong enough.
We recommend customers try using a repeated version of their favorite password. If it is a very short and simple password (For Shame!) they may need to enter the password three times. For example if their password was Crazyone they could use CrazyoneCrazyone
If the password is longer than 10 characters they won’t need to include special characters, capital letters, etc. The length will alleviate the other password requirements.
Passwords cannot include the name of the website or the customer’s name.
Try creating a few test customer accounts yourself so that you understand what your customers are experiencing.
Familiarize Yourself With The Customer's Experience
Once your website is live customers will place orders for products and downloads. It’s important that you understand how these processes work from the customer’s point of view.
Complete the following while your website is still in test mode.
Create a new account as a customer (not as shop owner).
Purchase and download a FREE download/video. Make sure you have tried to view the download. (Problems? Check the FAQ of our Dealer Resources.)
Purchase a test-product using PayPal. We create a temporary $.50 Test Product for such purposes.
Create a Wishlist. Start a wishlist and add products to it. Note that you must have an account on the website to create a wishlist.
The above steps are typically what a customer does and understanding these steps will help you answer customer’s questions.
Please check the Dealer Resources FAQ for answers to your questions before contacting QMS. There is a link to Dealer Resourcess on your website dashboard under Resources.