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Setting the Flash Sale Margin % is a matter of understanding the numbers.

The table to the right shows your dollar profit at various Flash Sale Margin Percentages.

The Flash Sale Margin % is the number you will be setting for the sale.

The numbers in the table are based on a Murphy’s product that has an MSRP of $100. During an 80% off Flash Sale that product would cost you $20 instead of $60 normally.

As you can see in the table, when your Flash Sale Margin Percentage is set at 200% you make the same dollar profit on that $100 item as you would normally.

Generally speaking if you want to get the same percentage profit as you normally do (40% of the selling price) you would need to set the Flash Sale Margin % to approximately 166%.